Ideal Skateboards didn't start in a boardroom or a factory. It started on concrete. Sydney's underground scene -- the trains, the tunnels, the spots no one talks about -- that's where the seed was planted.
We saw a gap. Not in the market -- in the culture. Every brand was either trying too hard to be cool or not trying at all. We wanted something real. Something that felt like a late-night session at the park, like the smell of fresh grip tape, like the sound of wheels on rough concrete.
That's Ideal. Not perfect. Not polished. Just real.
INFAMOUS is our board line. Every deck is designed to be ridden hard and put away dirty. From the Cruiser to the IGG to the Square Shape -- each board has its own personality, its own attitude.
The name says it all. We're not here to play nice. We're here to leave a mark -- on the concrete, on the culture, on the scene.
No fake hype. No borrowed culture. Everything we make comes from lived experience on Sydney's streets.
Skateboarding is a tribe. We build for the people who show up -- at the park, at the spot, at 2am on a Tuesday.
Every deck, every stitch, every print -- made to last. Because the streets don't go easy on anything.